Marketing Entrepreneur. Day Trader. Business Contrarian.

How to Cut Through the Noise on Twitter

Posted on Mar 23, 2016 in Marketing Estimated reading time: 3 minutes
How to Cut Through the Noise on Twitter

I have no doubts there are many marketers who have encountered this scenario before. You open your web browser, head to Twitter Search, and search using a phrase in hopes of finding a bountiful list of people engaging with each other about the topic so you can create new relationships and provide value to others… Read More »

Remove Google Analytics Referral Spam Using .htaccess

Posted on Feb 4, 2016 in Analytics, Marketing Estimated reading time: 6 minutes
Remove Google Analytics Referral Spam Using .htaccess

This is a continuation from part 1 of the Google Analytics referral spam removal walkthrough. If you haven’t read the foundational tactics for cleaning up referral spam, I encourage you to start there first as those tactics should be sufficient for most applications. For those of us that are OCD, you may be willing to spend… Read More »

5 Marketing Automation Tools For Small Businesses

Posted on Jan 25, 2016 in Marketing Estimated reading time: 6 minutes
5 Marketing Automation Tools For Small Businesses

  Marketing automation has become an incredibly vast topic within marketing, and has grown to the same levels of complexity that other areas of focus such as SEM and SEO did back in the early 2000’s. As a discipline, marketing automation has created and opened up new career opportunities within mid to large companies that didn’t… Read More »

5 Reasons You Should be Using an Attribution Model

Posted on Jan 22, 2016 in Analytics, Marketing Estimated reading time: 5 minutes
5 Reasons You Should be Using an Attribution Model

When I talk to other marketers about the concept of measuring channel performance with full-funnel visibility, the initial reaction I see most often is “Yes, why haven’t I been doing this sooner?” It makes sense, because we’ve been talking about leveraging attribution as a more effective way of measuring the performance across marketing channels for… Read More »

Stop Google Analytics Referral Spam For Good

Posted on Jan 19, 2016 in Analytics, Marketing Estimated reading time: 7 minutes
Stop Google Analytics Referral Spam For Good

Since I’ve launched my course on Udemy, I’ve received a lot of inquiries about the best ways to prevent referral spam from clogging up your metrics and skewing your data. There’s a lot of content circulating the web already on this topic so while I’m surprised to hear it remains a top issue, I also understand… Read More »

The 2 Most Important Words in Marketing

Posted on Jan 13, 2016 in Business, Marketing Estimated reading time: 4 minutes
The 2 Most Important Words in Marketing

Calling all marketers. It’s time to wake up. Consumers are smarter than you are. There, I said it. They know our game. Our once tried-and-true tactics have started falling by the wayside long ago as people that make up the core audience we’re targeting are able to see right through the same tactics vying for… Read More »

Top 5 Google Analytics Resources for 2016

Posted on Jan 7, 2016 in Analytics Estimated reading time: 6 minutes
Top 5 Google Analytics Resources for 2016

What better way to start off the new year with a comprehensive collection of free Google Analytics (GA) resources? The truth is, information about Google Analytics is more decentralized than ever. There’s a lot of free and paid content scattered across the web, which isn’t ideal when we’re in a pinch and lack the patience… Read More »