How to Cut Through the Noise on Twitter

Posted on Mar 23, 2016 in Marketing Estimated reading time: 3 minutes
How to Cut Through the Noise on Twitter

I have no doubts there are many marketers who have encountered this scenario before. You open your web browser, head to Twitter Search, and search using a phrase in hopes of finding a bountiful list of people engaging with each other about the topic so you can create new relationships and provide value to others… Read More »

Will the Real Marketers Please Stand Up?

Posted on Feb 12, 2016 in Business, Marketing Estimated reading time: 4 minutes
Will the Real Marketers Please Stand Up?

The time has come. I’ve been biting my tongue for a long time on this one, but I’ve been inspired by Gary Vaynerchuk to deliver the truth, as cold and as hard as it may seem. A past article on why B2B marketers set the gold standard was my initial foray into this topic, but the message… Read More »

Content Marketing is Like Trying to Make it in Hollywood

Posted on Feb 9, 2016 in Business, Marketing Estimated reading time: 6 minutes
Content Marketing is Like Trying to Make it in Hollywood

There’s a phenomenon currently happening in business, and it’s happening irrespective of product, service, or industry. The various audiences who’s attention we’re trying to capture exhibit many of the same characteristics seen in Hollywood casting agents. It’s easy to see why if we look purely at the economics of developing businesses as they relate to the… Read More »

Remove Google Analytics Referral Spam Using .htaccess

Posted on Feb 4, 2016 in Analytics, Marketing Estimated reading time: 5 minutes
Remove Google Analytics Referral Spam Using .htaccess

This is a continuation from part 1 of the Google Analytics referral spam removal walkthrough. If you haven’t read the foundational tactics for cleaning up referral spam, I encourage you to start there first as those tactics should be sufficient for most applications. For those of us that are OCD, you may be willing to spend… Read More »

How Day Trading is a Lot Like Business

Posted on Jan 28, 2016 in Marketing, Stocks Estimated reading time: 6 minutes
How Day Trading is a Lot Like Business

This is something I’ve been thinking about a lot lately. That is, how do I build an audience of people who care about what I have to say when the topics I like to talk about are often times on what seem like opposite ends of the spectrum – trading stocks and helping clients build… Read More »

5 Marketing Automation Tools For Small Businesses

Posted on Jan 25, 2016 in Marketing Estimated reading time: 6 minutes
5 Marketing Automation Tools For Small Businesses

  Marketing automation has become an incredibly vast topic within marketing, and has grown to the same levels of complexity that other areas of focus such as SEM and SEO did back in the early 2000’s. As a discipline, marketing automation has created and opened up new career opportunities within mid to large companies that didn’t… Read More »

5 Reasons You Should be Using an Attribution Model

Posted on Jan 22, 2016 in Analytics, Marketing Estimated reading time: 5 minutes
5 Reasons You Should be Using an Attribution Model

When I talk to other marketers about the concept of measuring channel performance with full-funnel visibility, the initial reaction I see most often is “Yes, why haven’t I been doing this sooner?” It makes sense, because we’ve been talking about leveraging attribution as a more effective way of measuring the performance across marketing channels for… Read More »

Stop Google Analytics Referral Spam For Good

Posted on Jan 19, 2016 in Analytics, Marketing Estimated reading time: 7 minutes
Stop Google Analytics Referral Spam For Good

Since I’ve launched my course on Udemy, I’ve received a lot of inquiries about the best ways to prevent referral spam from clogging up your metrics and skewing your data. There’s a lot of content circulating the web already on this topic so while I’m surprised to hear it remains a top issue, I also understand… Read More »

6 Reasons Why B2B Marketers Set the Gold Standard

Posted on Jan 14, 2016 in Business, Marketing Estimated reading time: 8 minutes
6 Reasons Why B2B Marketers Set the Gold Standard

If you read my last post, you’ll recall a statement I made explaining how I thought that the majority of marketers were bad, leaving only a small percentage that rise to the top. Since then, I’ve encountered a few advertising examples from whom I’ll refer to in this article as a FURU, a fake guru… Read More »

The 2 Most Important Words in Marketing

Posted on Jan 13, 2016 in Business, Marketing Estimated reading time: 4 minutes
The 2 Most Important Words in Marketing

Calling all marketers. It’s time to wake up. Consumers are smarter than you are. There, I said it. They know our game. Our once tried-and-true tactics have started falling by the wayside long ago as people that make up the core audience we’re targeting are able to see right through the same tactics vying for… Read More »