Day 3 Update on Google Analytics Mastery

Posted on Dec 17, 2015 in Analytics, Marketing Estimated reading time: 1 minutes
Day 3 Update on Google Analytics Mastery

I wanted to provide a brief update on how the first 2 days have gone since launching my Google Analytics training course. I woke up on the morning of day 3 and was surprised to see I had gained >100 new students overnight.   This result comes after 2 days of organic promotion solely with… Read More »

What the Convertro & Adometry Acquisitions Really Mean

Posted on May 8, 2014 in Advertising, Marketing Estimated reading time: 3 minutes
What the Convertro & Adometry Acquisitions Really Mean

By now, a large group of marketers have heard the news about AOL’s acquisition of Convertro, and Google’s acquisition of Adometry. Coincidentally, both acquisitions were announced on the same day. Rather than repeat information already published across the major media outlets, I’m going to provide my take on what this means for the future of marketing… Read More »

A List Building Secret Nobody Is Talking About

Posted on Feb 26, 2014 in Marketing Estimated reading time: 3 minutes

Most B2C marketers place a strong focus on building their list, with intention to later upsell them a paid product they own, or a product produced by someone else that they’re an affiliate for. This strategy is incredibly effective, just look at John Chow as an example. However, the initial challenge lies in building your… Read More »

Where Does Web Traffic Really Come From?

Posted on Feb 19, 2014 in Advertising, Marketing Estimated reading time: 3 minutes

I’m always amazed when I hear people asking how they can get more traffic to their website. While I agree that traffic is important, you have to keep in mind that traffic today is equivalent to a Facebook like. They have many similarities, because not all likes are created equal, just as unique visitors aren’t… Read More »