AdWords Is Getting Worse for SMB’s, Not Better

Posted on Mar 9, 2014 in Search Engine Marketing Estimated reading time: 3 minutes

To encourage small businesses (SMB’s) to allocate a portion of their budgets for advertising through Google, Google announced the launch of AdWords Express in July 2011. With Express, companies could sign up in under 5 minutes, easily create campaigns, ads, choose targeting, and launch their campaigns. For those that were hesitant or unclear how it… Read More »

Why The Google Keyword Planner Sucks (the life) Out of Search Marketing

Posted on Feb 18, 2014 in Search Engine Marketing Estimated reading time: 3 minutes

Ah, the good old days of what we all once knew as the “Keyword Tool,” an SEM utopia where everyone was welcome to research keyword ideas and understand search volumes. While this same basic functionality still exists, the new tool, ah, “planner,” is a bit bulkier and less intuitive. The first time I logged in… Read More »