Marketing Entrepreneur. Day Trader. Business Contrarian.

Remove Google Analytics Referral Spam Using .htaccess

Posted on Feb 4, 2016 in Analytics, Marketing Estimated reading time: 5 minutes
Remove Google Analytics Referral Spam Using .htaccess

This is a continuation from part 1 of the Google Analytics referral spam removal walkthrough. If you haven’t read the foundational tactics for cleaning up referral spam, I encourage you to start there first as those tactics should be sufficient for most applications. For those of us that are OCD, you may be willing to spend… Read More »

Making Over $1,000 per Month With Udemy

Posted on Feb 2, 2016 in Advertising, Analytics, Business Estimated reading time: 4 minutes
Making Over $1,000 per Month With Udemy

As promised, I took some time to recap the performance of my Udemy course in January. Please take a look at my first month December recap if you haven’t yet seen that. It provides some additional context that will help you better understand the trajectory of what the course has generated.   The Goal My… Read More »

How Day Trading is a Lot Like Business

Posted on Jan 28, 2016 in Marketing, Stocks Estimated reading time: 6 minutes
How Day Trading is a Lot Like Business

This is something I’ve been thinking about a lot lately. That is, how do I build an audience of people who care about what I have to say when the topics I like to talk about are often times on what seem like opposite ends of the spectrum – trading stocks and helping clients build… Read More »

5 Marketing Automation Tools For Small Businesses

Posted on Jan 25, 2016 in Marketing Estimated reading time: 6 minutes
5 Marketing Automation Tools For Small Businesses

  Marketing automation has become an incredibly vast topic within marketing, and has grown to the same levels of complexity that other areas of focus such as SEM and SEO did back in the early 2000’s. As a discipline, marketing automation has created and opened up new career opportunities within mid to large companies that didn’t… Read More »

5 Reasons You Should be Using an Attribution Model

Posted on Jan 22, 2016 in Analytics, Marketing Estimated reading time: 5 minutes
5 Reasons You Should be Using an Attribution Model

When I talk to other marketers about the concept of measuring channel performance with full-funnel visibility, the initial reaction I see most often is “Yes, why haven’t I been doing this sooner?” It makes sense, because we’ve been talking about leveraging attribution as a more effective way of measuring the performance across marketing channels for… Read More »

Stop Google Analytics Referral Spam For Good

Posted on Jan 19, 2016 in Analytics, Marketing Estimated reading time: 7 minutes
Stop Google Analytics Referral Spam For Good

Since I’ve launched my course on Udemy, I’ve received a lot of inquiries about the best ways to prevent referral spam from clogging up your metrics and skewing your data. There’s a lot of content circulating the web already on this topic so while I’m surprised to hear it remains a top issue, I also understand… Read More »

6 Reasons Why B2B Marketers Set the Gold Standard

Posted on Jan 14, 2016 in Business, Marketing Estimated reading time: 8 minutes
6 Reasons Why B2B Marketers Set the Gold Standard

If you read my last post, you’ll recall a statement I made explaining how I thought that the majority of marketers were bad, leaving only a small percentage that rise to the top. Since then, I’ve encountered a few advertising examples from whom I’ll refer to in this article as a FURU, a fake guru… Read More »