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    Chris Boulas, signature

    Operator. Builder. Driver.

    Building companies at the intersection of GTM, technology, and speed.

    I'm Chris Boulas, founder of Formulytic, a B2B SaaS consultancy focused on GTM Growth and Operations. I build systems that help companies scale revenue, and I race cars on the side.

    Get in touch

    The Operator

    I've spent my career at the intersection of go-to-market strategy and operational execution. I believe the best companies aren't built on ideas alone. They're built on systems that scale.

    Through Formulytic, I work with B2B SaaS companies to architect GTM motions, build RevOps infrastructure, and create the operational backbone that turns growth from a goal into a repeatable process. From pipeline architecture to tech stack optimization, I help founders and revenue leaders move faster with more precision.

    Chris Boulas strapped into the GT3 RS, helmet off, before a session

    What I'm Building

    A portfolio of businesses across SaaS, e-commerce, and real estate, each built with the same operational rigor and growth mindset.

    FormulyticFounder & CEO

    A B2B SaaS consultancy helping companies build and scale their go-to-market operations. Formulytic partners with growth-stage startups and mid-market companies to architect revenue engines, from CRM implementation and sales process design to marketing automation and data infrastructure.

    Visit formulytic.com
    DownskaleFounder

    A diecast car collectible retailer bringing high-end 1:64 scale models to the car culture and automotive enthusiast community. Downskale curates premium diecast from top manufacturers and limited-edition releases for serious collectors.

    Visit downskale.com
    RevTraceFounder

    A HubSpot audit platform for B2B SaaS revenue teams. RevTrace runs 0+ automated checks across deals, lifecycle stages, scoring, workflows, and reporting, surfacing the gaps costing teams pipeline and revenue.

    Visit revtrace.ai
    CJO PropertiesOwner

    Texas-based multifamily real estate.

    Chris Boulas with partners under the Downskale tent at a car show

    Where I Invest

    Backing exceptional founders at the earliest stages and building a strategic real estate portfolio. Focused on seed and Series A opportunities in technology alongside multifamily real estate investments.

    TrymInvestor

    Cannabis cultivation software platform providing commercial growers with tools for compliance reporting, environmental sensors, crop steering, and team management.

    Visit trym.io
    BezelInvestor

    The top marketplace for authenticated luxury watches, providing complimentary in-house authentication and fully-insured overnight shipping.

    Visit getbezel.com
    CJO PropertiesReal estate

    Texas-based multifamily real estate.

    The Record

    years
    0+
    B2B SaaS companies guided
    0+
    went on to successful exits
    1 in 3

    Over the past 15+ years, we've guided 100+ B2B SaaS companies through critical growth stages, from seed to Series C and beyond. Nearly one-third have gone on to successful exits.

    We work alongside top venture capital and private equity firms to accelerate the growth of the brightest and most promising portfolio companies in the world.

    Chris Boulas with three friends in the paddock, helmet in hand, a McLaren behind them

    The Driver

    The GT3 RS dropping into the Corkscrew at Laguna Seca

    When I'm not building companies, I'm on the track. Racing has shaped how I think about business: precision, timing, risk management, and the discipline to push limits without losing control.

    The parallels between racing and entrepreneurship run deep. Both demand split-second decisions, relentless preparation, and the ability to stay calm under pressure. The track is where I reset and sharpen the instincts I bring to the boardroom.

    What started as a passion for speed turned into a way of life. I spend my weekends pushing limits on Southern California's best circuits: chasing lap times, refining the car, and living for the moments where everything clicks.

    Chris Boulas and friends, helmets on, beside a McLaren Senna and the GT3 RS

    The Machine

    The 991.2 GT3RS is Porsche's ultimate track weapon: a naturally aspirated 0.0-liter flat-six producing 0 horsepower, revving to 0 RPM. No turbos, no filters. Just pure mechanical connection between driver and machine.

    It's raw, visceral, and built for one thing: going fast on a racetrack.

    The Build

    The GT3RS is incredible out of the box, but purpose-built modifications take it to another level. Every upgrade is chosen for the track: lighter, faster, more precise.

    Wheels
    18" Front / 19" Rear Forgeline VX1R
    Suspension
    Motion Control Suspension 3 Way Dampers
    Chassis
    WRTeknica End Links
    Exhaust
    Dundon Race Header and Exhaust
    Brakes
    Essex AP Racing Brakes
    Fluids
    Motul / Endless Fluids
    Safety
    Schroth 6 Point Harnesses
    Data
    AIM Data Acquisition
    Aero
    Verus Engineering carbon splitter, canards, and swan neck rear wing
    The GT3 RS on track at COTA with the tower behind
    The GT3 RS cresting a rise on a desert circuit

    On Track

    The GT3 RS at speed, panned, at Laguna Seca

    From the high-speed sweeps of Willow Springs to the technical corners of Thermal Club and the iconic Corkscrew at Laguna Seca, Southern California is home to some of the best circuits in the country.

    Every session is a chance to get faster, smoother, and more connected to the car.

    • Willow Springs
    • Thermal Club
    • Laguna Seca
    • Circuit of the Americas
    The GT3 RS wheel to wheel with a Martini-liveried 911